Originally from the St. Louis MO area (Granite City IL), Darryn Yates moved to southern California at age 20 to pursue and live his dreams in Music. He eventually started his all-original retro-rock band On Tracy Lane. OTL opened for several national acts, toured the US, played overseas for the US troops, did several CDs, press, and music videos including 1 with actress Lacey Chabert. (Mean Girls, Party of 5)
After a brief period in Nashville TN, Darryn was planning to move to New York City, but he met a girl from his hometown and started a family. At this point, Darryn started The Darryn Yates Show and did a local TV show and a morning-drive radio show on CBS Sports in St. Louis.
It was a great ride, but Darryn never got the big break from a gatekeeper he was hoping for. He figured he should give up on his dreams and get into the corporate world. It started out well, but his rock & roll spirit and his entrepreneurial tendencies caused major friction with all of his bosses.
Darryn was in a very difficult spot in March of 2019. He had just been fired from the corporate world AGAIN, his wife was pregnant with their 3rd child, and he was experiencing constant lower back pain as a bulging & herniated disc was hitting his sciatic nerve. He had promised his wife he would NOT lose that job as they needed it for the supplemental insurance to help with the upcoming baby/back surgery bills.
Embarrassed, ashamed & completely lost...Darryn pretended he was still going to work for about a week and parked in a school/church parking lot near their IL suburban home in the St. Louis area. He was beyond frustrated and he officially hit a rock bottom dark place.
After a day or so of feeling sorry for himself, Darryn knew he had to figure something out for his family. He also needed to figure out a way to save himself and be happy. Darryn soul-searched with an intensity and an emotion he had never quite experienced before. He studied, researched, and had nearly filled up an entire notebook with hand-written notes & ideas.
As he was bouncing back, he promised himself he would never again work a job that had NOTHING to do with his heart, soul, and passion in life. Darryn had lived his dreams in Music, Radio, and Entertainment. He had experienced more than he ever imagined; however, he was never able to consistently monetize it. As he was researching businesses such as life coaching, mentoring, and internet marketing...he discovered something that was truly life-changing.
The media/entertainment business had undergone a huge transformation just as he did. The opportunities for artists & brand builders because of internet marketing were plentiful and he knew what he had to do. He studied, researched, and the foundation for the return to all of his dreams was set. Darryn not only started re-releasing On Tracy Lane music, but started writing new music again.
He also realized his purpose: to Coach/Mentor and Entertain as many people as he could. He started helping people see the light that he did as The Rock and Roll Life Coach. He ended up just using his name and now Darryn has an online coaching program to help others live their purpose, pursue their dreams, tap into their true talents, passions & strengths...and bottom line...to help others be happy and look forward to every day.
Darryn, his wife Crystal, & their 3 kids (Tayven, Dayahna, & Zayden) WELCOME YOU to the Darryn Yates merch site! We hope you find something you love, sign up on our email list, or just SAY HELLO.
Darryn would love to hear about your story! Go and maximize your potential!